Brands that understand that real Engagement Is emotional and Non-transactional will have a Big advantage.
Welcome to Emotional Social Media!
Some brands are failing to attract audiences and for the most part, keep them interested in social channels over time. On the other hand, many marketers invest a lot of effort deciphering and mastering the peculiarities of Social Media, in comparison to the time they dedicate to understanding the public they are addressing more in depth. Is there a relationship between these two?Read More