Socialmetrix Blog

Social Media Analytics, Telecomunicações, Monitoramento, Redes sociais, Bancos Jun 29, 2015

É muito comum escutar sobre qual seria o melhor horário para postar ou interagir com a audiência nas redes sociais, mas realmente precisamos nos perguntar se todas as pessoas se comportam da mesma forma sempre.

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Monitoring Social Media, Social Media Analytics, Content Marketing, Digital Marketing Jun 26, 2015

It is very common to hear about the best time to post or interact with audiences on social media, but do all audiences really behave in the same way?

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Social Media Analytics, Infographic, Redes Sociales, Telefonia Celular, Industry Reports Jun 16, 2015

Todos os dias na Socialmetrix analisamos milhões de dados das redes sociais, que são fornecidos para diversas marcas e indústrias.

Como parte do nosso compromisso com a indústria e com o mercado, decidimos começar a compartilhar alguns desses dados que ajudem a dar maior visibilidade do panorama de Social Media na região, e assim contribuir em seu desenvolvimento e maturidade. Selecionamos a indústria de telefonia celular do Brasil, já que é o mercado com maior expressividade, sendo o 4° lugar no ranking entre os países com maior número de celulares no mundo.

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O Boticario, Crisis Management, Redes Sociales Jun 05, 2015

Voce já deve ter visto ou escutado comentários sobre a nova propaganda do dia dos namorados da O Boticário lançada no dia 24 de maio.

Quem ainda não teve um amigo que compartilhou um meme, uma enquete ou o próprio link do comercial no Youtube na sua timeline? Quem ainda não escutou sobre a polemica em torno da tão comentada “família tradicional brasileira” e suas crenças?

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Content Marketing, Engagement, Social Media, Audience Interests, Customer behavior Apr 22, 2015

Brands that understand that real Engagement Is emotional and Non-transactional will have a Big advantage.

Welcome to Emotional Social Media!

Some brands are failing to attract audiences and for the most part, keep them interested in social channels over time. On the other hand, many marketers invest a lot of effort deciphering and mastering the peculiarities of Social Media, in comparison to the time they dedicate to understanding the public they are addressing more in depth. Is there a relationship between these two?

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Job, Job Offering Apr 21, 2015

Socialmetrix está buscando un Analista Administrativo Financiero Junior, no se requiere experiencia laboral, recién graduados son bienvenidos a aplicar!

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Social Media Listening, Trends, Audience Interests, Consumer goods Apr 20, 2015

"To know how to speak it is necessary to know how to listen"
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Social Media Listening, Facebook, Fanpages, API, Facebook Search Apr 16, 2015

Is it the end of listening on Facebook?

You must have surely read or heard about this in a blog, forum or specialized website, but since the topic is still making lots of noise among marketing professionals, community managers and agencies, we decided to address it and explain it in a clear and objective way.

Facebook announced a change in its API that will directly involve the discontinuity of monitoring public walls, i.e., public updates of users. This means that as of May 1, 2015 all Social Media Listening platforms will not be able to capture comments and public interactions generated in personal walls of users. Yes, even though they are posted as “public”.

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Social Media Analytics, Facebook, Fanpages Apr 15, 2015

If you manage a Facebook Fan Page, you must have noticed a slight decrease in the total of your fans. This is because Facebook have begun to remove likes from the accounts deactivated by their users, as well as from commemorative accounts, i.e. accounts of users who passed away and whose relatives or friends have requested Facebook to change their status to that category.

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Marketing, Social Media Analytics, Webinar Mar 09, 2015

El desafío de construir una estrategia de Marketing, en Social Media, basada en objetivos "cross company"

Fecha: Martes 17 de marzo 
Hora: 15hs 
AR, Buenos Aires [UTC/GMT -3 horas] 

Regístrate aquí

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