Socialmetrix Blog

Technology, Social Media, Product, Data Visualization, Facebook Feb 12, 2015

Since January 24th, the Facebook Insights API has presented an error response when we try to get the amount of fans from global pages reported for each country on Global Pages. 

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Social Media, Industry Studies, Online Marketing, Marketing Strategies Feb 12, 2015

Arcor Group is the leading food company in Argentina, the world’s leading producer of candy, the main exporter of sweets from Argentina, Brazil, Chile and Peru, and in partnership with the Danone Group, one of the largest cookies, alfajores and cereal companies in Latin America.

Arcor is constantly innovating, and over the years has built a strong trust with consumers, especially in South America. Its solid growth and penetration into different countries, both in and outside of South America, present the challenge of meeting the needs of those markets through informed andpersonalized marketing strategies.

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Monitoring Social Media, Listening Nov 26, 2014

In April, 2007, two of the world's largest trade fair promoters merged to form Reed Exhibitions Alcantara Machado. It was the result of a joint venture between Reed Exhibitions, which has been in Brazil since 1997, and Alcantara Machado Feiras de Nogócios, which was founded in 1956. Among the first of its fairs was the Mecânica Fair of 1959, and the Automobile Trade Show of 1960.

Reed Exhibitions Alcantara Machado currently organizes 40 business fairs throughout Brazil, each of which involves events from the most diverse of industry segments. The promoter's objectives include providing exhibitors and their customers with the opportunity to increase their business, to bring international buyers to Brazil, and to arrange new partnerships.

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Brand reputation, Listening, Marketing Campaign, Customer Service Nov 17, 2014

There are different reasons as to why it is important to listen to customers and interest groups in social networks, and each one of them has its own individual level of importance that is linked to the business objective of each brand or industry. We have identified 3 major ways of listening that are common in different industries.

In this post we will talking about reactive listening as an one of the ways of Social Media Listening and your best practices (you can also read the full report here), within this field, the following practices are currently highlighted:

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Lead Generation, Content, communications, innovation Nov 07, 2014

There are different reasons as to why it is important to listen to customers and interest groups in social networks, and each one of them has its own individual level of importance that is linked to the business objective of each brand or industry. We have identified 3 major ways of listening that are common in different industries.

 In this post we will talking about proactive listening as an one of the ways of Social Media Listening and your best practices (you can also read the full report here), within this field, the following practices are currently highlighted:

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Brazil, Digital Marketing, Events, Social Media Nov 04, 2014

 

Neste sábado, 08 de novembro ocorrerá em São Paulo, o Social Analytics Summit, a principal Conferência de métricas, monitoramento e mensuração do Brasil. O evento terá sua terceira edição e tem como principal enfoque mostrar como insights e estratégias podem ser baseadas em dados e ciência que resultem em melhores resultados de negócio e descobertas inovadoras.

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Big Data, Amazon, Technology Nov 04, 2014

AWS re:Invent is a learning conference that offers 3 days of technical content so attendees can dive deeper into the AWS cloud computing platform. The event is ideal for developers, architects, and technical decision makers. The event will also attract AWS partners, press, and analysts interested in cloud computing. The majority of the conference content is focused on technical deep dives for existing AWS customers, but there will also be content covering new service announcements, overviews of existing services, and content for executive decision makers.

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Competitive Intelligence, Brand reputation, Listening Oct 28, 2014

There are different reasons as to why it is important to listen to customers and interest groups in social networks, and each one of them has its own individual level of importance that is linked to the business objective of each brand or industry. We have identified 3 major ways of listening that are common in different industries.

In this post we will talking about passive listening as an one of the ways of Social Media Listening and your best practices (you can also read the full report here), within this field, the following practices are currently highlighted:


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UX, Big Data, SaaS, UI Oct 08, 2014

Si buscas un lugar donde puedas dejar tu marca, desarrollarte profesionalmente y que te posibilite aprender y profundizar en tecnologías como AngularJS, Node.js, Bower, JSLint, D3.js para el desarrollo de UI/UX de productos que procesan grandes volúmenes de datos (Big Data), en Socialmetrix hay un lugar para vos.

Envianos tu curriculum a jobs@socialmetrix.com para que podamos agendar una entrevista directamente con nuestro CTO.

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Competitive Intelligence, Monitoring Social Media, Social Media Listening Oct 03, 2014

See what your competitors are doing by Listening

Social media listening tools look at a vast amount of information so they can create some interesting data that will help businesses to target key areas for development. Social media listening can be used to generate leads, find influencers and identify key sites. However, what is often overlooked is how these tools can be used to analyze competitors.

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